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Venus Williams faced an emotional first-round defeat at the US Open against Karolina Muchova, casting doubt on her future in tennis. Despite a strong showing after a 16-month break, Williams lost in three sets. She expressed gratitude for the wild card entry and highlighted her improved physical condition compared to their previous encounter, emphasising her joy in playing pain-free.

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.